Have you heard of the Google Keyword Tool? Here are 12 tips and definitions on how to use it:
1. Keyword Search Volume – You can use the Google Keyword Tool to see how many times (per month typically) people are searching on a keyword or keyword phrase.
2. Build Keyword Lists – It lets you build keyword lists that pertain to something you’re interested in.
3. Average Cost Per Click – You can see approximately how much advertisers are paying for keywords and keyword phrases.
4. Google Adsense – You can use the keyword tool to help setup a niche blog, place Google Adsense on that blog and make money from visitors clicking on the ads based on keywords and phrases. By the way, if you take the Estimated Avg. CPC and divide it by 4 or 5, that is how much you’ll approximately get paid if someone clicks on an ad with that keyword or phrase.
5. Google Adwords – You can pay Google for ads to show up on other blogs and websites that could drive traffic to your product or service. You only pay when someone clicks on your ad.
6. Synonyms – It will allow you to include synonyms based on your keyword and phrases so you can include those synonym keywords and phrases people are searching on.
7. Blog Topics – It can help you determine what niche to blog about by discovering what people are searching for and the value of those search keywords and phrases.
8. Search Volume by Country – See what the search volume is for your keywords and phrases specific to your country.
9. Global Search Volume – See what the search volume is for your keywords and phrases from all countries.
10. Keyword Filters – You can drill down into your keywords and phrases by filtering out certain words and phrases.
11. Include/Exclude Results – You can include and exclude your keyword search results. So if you don’t want to see Local Search Volume you can hide that column and other data elements.
12. Match Types – You can filter your search for keywords and phrases that are a broad matches, similar phrases, and more exact phrase types. We’ll go through some of those match types in another article so make sure you subscribe.
For now, head over to the Google Keyword Tool and enter a keyword or keyword phrase that you’re interested in. Then view the list of results.
- Tweak your list by selecting Match Type of Exact.
- From the Choose columns to display drop-down hide the Local Search Volume.
- Finally, select Show Estimated Avg. CPC to see approximately how much your keywords and phrases are worth.
That’s it for now. Play with the Google Keyword Tool with topics you’re interested in. For now, don’t go off and create a blog or website around any niche just yet. You don’t want to create a site that will be super hard compete in like “credit card debt”. Those keywords pay a lot but there are a boatload of people trying to make money with that keyword phrase.
Bonus Tip: Seen any TV commercials advertising for specific information on something interesting or something you might not know about? Plug those keywords in the keyword tool and research how much people are searching for those keywords as well as how much they’re approximately worth.