One way to drive traffic to your blog is to become a member of a social networking site or forum and participate in the discussions at those sites.
Most networking and forum sites have a profile area or allow you to have a signature where you can provide a link back to your blog. As you participate in the discussions, people who want to check out more about you will click on the link back to your blog.
You can certainly provide a link back to your blog’s home page like billbolmeier.com or you can provide a more specific landing page that relates to the social networking site itself, like Twitter for example, billbolmeier.com/twitter-follower.
On your landing page, you can provide more information that is related to the social networking site, offer a free ebook on the topic with an email opt-in so you can start an email list, or sell an ebook or some other type of product.
1) If you’re selling a product on a landing page at your blog, it’s good to get rid of all the extraneous stuff that’s on your blog, like sidebars, ads, and anything else that could distract a potential buyer from completing the sale.
If you’re running your blog using the self-hosted WordPress blogging software and depending on the WordPress theme you’re using, it could take a bit of coding to remove the sidebars, header and footer. It’s easier if you use the Thesis Theme or some other theme that allows you to select “No Sidebars” when you create a WordPress page.
2) Put your key information “above the fold” of the landing page. This is typically the top 300 pixels of the page.
3) Make it very clear what you’re trying to sell and what the buyer needs to do to complete the sale. Think white space.
4) Take advantage of the usability research that’s been done and that tells us readers typically start on the left side of the page.
5) Make your landing page load quickly by taking all or most of your website analytics tracking code off.
6) Remove all or most graphics from your landing page. If you use graphics, use very few, well-optimized graphics.
7) Keep the page simple and focused on the one action you want your visitors to take when they arrive on your landing page.
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