There are quite a few ways you can use Google Adsense. Here are a three ways to help you get started with Google Adsense.
1. Don’t Use Google Adsense
Google Adsense is great if you’re trying to make money from a website that has tons of traffic. Don’t forget that people need to click on those ads which will take readers away from your website.
However, one way to take advantage of Google Adsense is to view the ads that show up on other websites that are in a similar niche as your website (blog). Then, don’t put Google Adsense on your website if you don’t want your readers clicking through the ads and leaving your site.
Take notice of the URLs of the Google ads on the other websites in your niche and visit those sites. Reminder: If you have adsense ads on your site, DON’T CLICK ON YOUR OWN ADSENSE ADS, you could get penalized by Google.
If any of the Google ads are in your niche and look like something you would like advertise on your website, contact that site directly to see if they would be interested in promoting their product or service on your site.
This tip will pay out a lot more than Google Adsense will. Now, you still need traffic in order for other sites to be interested in advertising directly on your site.
However, if a site isn’t interested in advertising on your site, you just might discover what it takes to get your site to the level that others would want to advertise.
2. Use Channels
If you do use Google Adsense, make sure you use channels to distinguish which ad blocks on your blog are being clicked on.
When you walk through the steps to create an ad block, you’ll be prompted to add it to a channel or not. Make sure you give each ad block a name that represents where it’s at on your site.
It will make it easier to see which ad blocks perform better than others when it comes time to check your Adsense reports. There will be detailed information about each ad block that will help you determine which ad blocks you should keep on your site and which you should remove or experiment with placement.
Example: If you have a sidebar ad block that is a “Leaderboard type ad, name the channel “Sidebar Leaderboard.”
3. Horizontal Menus
One trick some folks use with Google Adsense is to place a horizontal Link Unit ad block at the top of their website to make it look like a horizontal menu.
Since we’re all used to seeing horizontal menus, the hope is that readers might click on the ads as if they were menu choices. This might work better in some niches than others.
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