Making Social Media Work for Your Business

Business and Social Media

This is a guest post by Paul Roebuck. If you want to guest post on this blog, check out the guidelines here.


Ah, Facebook. The original social network. If your business is new to Facebook, and you’d like to start growing your fan base, the first place to start is your friends and email list. You can “invite” people to like your page. Then, once your little community has started growing, start posting relevant and interesting content – links to articles, videos, infographics, and be sure to offer something insightful to say about what you think as well.

Don’t post too much though – a maximum of twice per day is more than enough. Any more, and you run the risk of your fans getting tired of your posts and “unliking” you.

Depending on the kind of business you’re running, you can also seek out the pages of companies, bloggers, and experts in your field, “like” them, and reach out to them via “mentioning”.


Twitter is useful for monitoring conversations around specific topics which are relevant to your industry. Keep an eye out for trending topics (by searching for particular hashtags with keywords related to your industry) and join in the conversation by tweeting your views and insights on the topic, and using the same hashtag. Tools such as Radian 6 come in particularly handy here, as it allows you to search for what’s being said about a topic, idea, or even your own brand.


Everyone seems to be raving about Pinterest at the moment. Even President Obama has signed up to be a part of the pinning revolution. However, if you’re new to the virtual Pinboard that’s taking the world by storm, it can all seem incredibly overwhelming, but you can actually use Pinterest to increase referral traffic to your website.

Fast Access

If your business is very visuals-based (eg. a photography studio or online magazine) “Pin” your own content onto your boards, and consider including the “pin it” button on your website (alongside your “Tweet” and “Like” buttons), as well as a Pinterest widget encouraging users to follow you. Then, go nuts! Categorise your pins into different “boards”, follow other users, and pin original content that you find surfing the web (rather than just “re-pinning” things from other people’s boards all the time).

In terms of keeping your account up to date with fresh content, the iPad is probably the mode most suited to accessing Pinterest on the move. Pinterest is a highly visual service that’s based almost completely on single clicks, organising and sharing – things that are often done easily with the intuitive capabilities of a large touchscreen. Also because Pinterest is so heavy on photos and video, it’ll certainly lend itself well to the iPad’s Retina display. So if you’re looking to access Pinterest on the go, you can’t go past an iPad. You should consider buying one if you don’t have one already, or maybe check out new iPad rental options.

Managing your networks

There are also tools and services to help you manage your Twitter and Facebook communities all from one dashboard. Tools like Hootsuite and Tweetdeck allow you to schedule posts. In terms of when and what to post, check out this blog post on the best times to post on Twitter on Facebook.

About the Author – Paul Roebuck is a uni student who likes to keep tabs on the latest in social media with his iPhone and new iPad rentals. Visit to see how you can rent an iPad, and keep on top of all your social networks for your business.