The “Sneezing” Result
Your twitter followers will retweet to their followers, and those followers will retweet to their followers, and so on.
Are you hearing all that sneezing yet? Your “sneezers” are helping you with your marketing.
How do you find the sneezers? Do you think that offering people discounts will help you get at the sneezers?
Actually, I think the sneezers find you. They find you because you hang out where they hang out. If you’re launching a product that doesn’t have a natural hive of sneezers, that’s really hard, but generally you’re clever enough to find the right nexus. Starbucks didn’t open the first shops in rural South Dakota, even though storefronts are cheap there. Apple opens their stores using similar thinking. Software guys realize that a post to Slashdot is worth more than ten ads in Time magazine…
That’s it. Now start sneezing. If you hold a twitter contest, let us know about it in the comments below and how it went. And make sure the prize is the best you can possibly give away. You got a make it juicy for people to respond.
After the contest is over, follow thru by providing the best and fastest delivery of the prize. Ask the winner to tweet that they received the prize and who it’s from. Usually, they follow through when it’s something that is real, great, and trustworthy.