Here are 13 points I took away from reading Trust Economies: Investigation into the New ROI of the web by Julien Smith and Chris Brogan.
- Trust
- ROI = Return on Influence
- The relationship comes before the sale
- Friends look out for each other
- The edges between work and social life are blurring
- Do you friend your boss on Facebook? Do you Twitter your sales rep? You do now.
- What you feed into a social network becomes another point we can use to connect.
- Humanity-over-IP is the protocol
- Get involved with communities of interest
- Make the person you’re speaking to a rock star
- Attention as currency
- Create value before you need to
- Make deposits of your time and attention
