13 Points of a Trust Economy

Here are 13 points I took away from reading Trust Economies: Investigation into the New ROI of the web by Julien Smith and Chris Brogan.

1. Trust
2. ROI = Return on Influence
3. The relationship comes before the sale
4. Friends look out for each other
5. The edges between work and social life are blurring
6. Do you friend your boss on Facebook?  Do you Twitter your sales rep?  You do now.
7. What you feed into a social network becomes another point we can use to connect.
8. Humanity-over-IP is the protocol
9. Get involved with communities of interest
10. Make the person you’re speaking to a rock star
11. Attention as currency
12. Create value before you need to
13. Make deposits of your time and attention

More about: friends, relationships, Social Networking

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